Food Fraud, Fake Food, and Deceptive Marketing

 

What is Food Fraud?

 

Food fraud is a serious issue that affects the global food industry and consumer health. According to the FDA, food fraud affects about 1% of the global food industry and costs about $10-$15 billion a year. But what is food fraud and how can companies get away with adulterating and making fake food?

As someone who is very sensitive about food quality, I came across this issue some time ago in a documentary, but read more about it recently and decided to research it further. And what I found was astounding – bad business practices are allowed to take place due to lack of regulation and simple greed. 

Food fraud can take many forms, including ingredient substitution, dilution, impurities, tampering, theft, and diversion. Some food companies dilute their products to increase their profits, without much consideration for consumer health.

The companies that usually get away with food fraud do so knowing there are a few legal restrictions to these practices and come from countries that don’t have regulations or testing for fraudulent food production.

To protect yourself as a consumer, especially when traveling and consuming meals abroad, it is important to get the right information, do your due diligence, and be aware of the types of foods you are consuming. And when in doubt, always go for fresh and local foods!

 

Is Food Fraud a Symptom of Our Global and Centralized Food System?

 

Food fraud has been around for centuries and has evolved over time as the food industry has grown and become more complex. In the past, food fraud was often committed by small-scale producers and traders who wanted to make a quick profit by selling low-quality or adulterated food.

However, as the food industry has become more globalized and centralized, food fraud has become more widespread and sophisticated.

The globalization of the food industry has created new opportunities for food fraud, as it has become easier to transport food over long distances and obscure the origins of food products. Additionally, the increasing demand for cheap food has put pressure on producers and suppliers to cut corners and engage in fraudulent practices to reduce costs and increase profits.

While centralized, global food production may contribute to the prevalence of food fraud, it’s important to note that food fraud can occur in any type of food system, whether it’s centralized or decentralized.

Ultimately, the best way to prevent food fraud is to increase transparency and traceability throughout the food supply chain, and to hold producers and suppliers accountable for the quality and safety of their products.

 

The Foods Most Commonly Involved in Food Fraud

 

Foods Commonly Involved in Food Fraud
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There are various types of food that are commonly involved in food fraud. Some of the most commonly adulterated foods include:

    • Olive oil: Olive oil is often adulterated with cheaper oils such as sunflower or soybean oil.

    • Honey: Honey is known to be adulterated with cheaper sweeteners such as corn syrup or sugar.

    • Seafood: Seafood is often replaced with cheaper, lower quality fish or other seafood.

    • Milk: Milk is usually mixed with water or other substances to increase the volume.

    • Spices: Spices (and herbs) are often adulterated with fillers such as cornstarch or other spices to increase the volume.

    • Fruit juices: Fruit juices are often mixed with cheaper juices or water.

    • Cheese: Cheeses like parmesan are often filled with wood pulp fillers such as cellulose as well as trimmings of other cheeses. 

    • Coffee: Coffee is often adulterated with cheaper substances such as roasted corn, twigs, or ground parchment.

 

Yikes! These are just a few examples of the types of food that are commonly involved in food fraud. It’s important to be aware of these risks and always buy from a brand you are familiar with and that you research from the onset. This will mitigate the risks of trying new brands you don’t have much knowledge about. 

Small, local businesses are most likely the way to go to ensure the highest food quality, whereas big coagulate food companies should be researched thoroughly before purchase.

My advice is to take a photo of the item you are thinking of purchasing, and when you go home, reach out to the company to ensure you can trust their products.

In this day and age, we really have to take a proactive stance in researching everything that goes into our bodies, since we have no way of knowing the politics behind business. Become a conscious consumer and reward businesses that prioritize both their customers’ and the planet’s well-being!

Read on to find other ways you can empower yourself as a consumer!

 

How to Mitigate Food Fraud as a Consumer

 

As a consumer, you are in the main position to support the growth of companies with your money. With that privilege comes great responsibility! 

Here are there are just a few more ways you can mitigate the risk of food fraud:

 

Buy from reputable sources

 

Purchase your food from trusted sources, especially farmers’ markets, natural food stores, or directly from farmers.

 

Read labels

 

Read the labels of packaged foods and look for any suspicious information such as vague or incomplete ingredient lists, products whose ingredients come from various countries, or unfamiliar preservatives and artificial ingredients. 

 

Read Labels to Combat Food Fraud
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Be aware of prices

 

Be aware of the prices of the food you are buying and be wary of deals that seem too good to be true, especially when it comes to packaged and processed foods. 

 

Stay informed

 

Stay informed about the latest news and information related to food fraud. You can do this by following reputable sources such as the FDA, USDA, or other government agencies.

 

Report suspicious activity

 

If you suspect food fraud, you can report it to the appropriate authorities who handle food regulation, such as the FDA or your local health department.

 

The Countries Most Frequently Involved in Food Fraud

 

It’s difficult to determine which countries engage in food fraud most frequently because food fraud can occur anywhere in the world. However, some countries have been known to have higher incidences of food fraud than others. 

According to a report by the US Pharmacopeial Convention, some of the countries with the highest incidences of food fraud include:

China: China has been associated with a high number of food fraud adulteration practices, particularly involving seafood, honey, and milk.

India: India has been associated with food fraud incidents, particularly involving spices and herbs.

Italy: Italy has been associated with a number of food fraud incidents, particularly involving olive oil and wine.

Spain: Spain has been associated with a high number of food fraud incidents, particularly involving saffron.

United States: The United States has also had its fair share of food fraud incidents, particularly involving seafood, honey, and olive oil.

It’s important to note that food fraud can occur anywhere in the world and is not limited simply to these countries. However, the examples above highlight that food fraud can take place in more regulated Western countries, including the US.

 

Global Laws That Have Been Enacted to Prevent Food Fraud

 

Laws That Prevent Food Fraud
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Due to growing incidences of food adulteration, many countries around the world have enacted laws and regulations to prevent food fraud and protect consumers. 

Some of the most significant laws and regulations include:

 

Food Safety Modernization Act (FSMA)

 

The FSMA is a US law that was enacted in 2011 to improve the safety of the US food supply. The law includes provisions to prevent intentional adulteration of food and to require food companies to implement preventive controls to reduce the risk of food fraud.

 

European Union Food Fraud Regulation

 

The European Union implemented a regulation in 2013 to prevent and combat food fraud. The regulation requires EU member states to establish a system for reporting and investigating suspected cases of food fraud.

 

Food Standards Australia New Zealand Act

 

The Food Standards Australia New Zealand Act is an Australian law that regulates food safety and labeling. The law includes provisions to prevent food fraud and to require food companies to ensure that their products are accurately labeled.

 

Chinese Food Safety Law

 

The Chinese Food Safety Law was enacted in 2015 to improve the safety of the Chinese food supply. The law includes provisions to prevent food fraud and to require food companies to implement preventive controls to reduce the risk of food fraud.

 

Codex Alimentarius

 

Codex Alimentarius is a collection of international food standards developed by the Food and Agriculture Organization of the United Nations and the World Health Organization. The standards include guidelines for preventing food fraud and ensuring the safety and quality of food products.

These are just a few examples of the many laws and regulations that have been enacted around the world to prevent food fraud. By implementing these laws and regulations, governments can help protect consumers and ensure the safety and integrity of the food supply.

 

International Laws Enacted to Prevent Food Fraud

 

Given the steep competition for consumer loyalty and higher costs of food production, many companies have engaged in less-than-savory practices. Here are just some of the most high-profile cases of companies that were sued for food fraud or false advertising. 

Due to growing incidences of food adulteration, many countries around the world have enacted laws and regulations to prevent food fraud and protect consumers. 

Some of the most significant laws and regulations include:

 

Food Safety Modernization Act (FSMA)

 

The FSMA is a US law that was enacted in 2011 to improve the safety of the US food supply. The law includes provisions to prevent intentional adulteration of food and to require food companies to implement preventive controls to reduce the risk of food fraud.

 

European Union Food Fraud Regulation

 

The European Union implemented a regulation in 2013 to prevent and combat food fraud. The regulation requires EU member states to establish a system for reporting and investigating suspected cases of food fraud.

 

Food Standards Australia New Zealand Act

 

The Food Standards Australia New Zealand Act is an Australian law that regulates food safety and labeling. The law includes provisions to prevent food fraud and to require food companies to ensure that their products are accurately labeled.

 

Chinese Food Safety Law

 

The Chinese Food Safety Law was enacted in 2015 to improve the safety of the Chinese food supply. The law includes provisions to prevent food fraud and to require food companies to implement preventive controls to reduce the risk of food fraud.

 

Codex Alimentarius

 

Codex Alimentarius is a collection of international food standards developed by the Food and Agriculture Organization of the United Nations and the World Health Organization. The standards include guidelines for preventing food fraud and ensuring the safety and quality of food products.

These are just a few examples of the many laws and regulations that have been enacted around the world to prevent food fraud. By implementing these laws and regulations, governments can help protect consumers and ensure the safety and integrity of the food supply.

 

Some High Profile Cases of Food Fraud

 

Given the steep competition for consumer loyalty and higher costs of food production, many companies have engaged in less-than-savory practices. Here are just some of the most high-profile cases of companies that were sued for food fraud or false advertising. 

    • Nestle – In 2018, Nestle was sued by a group of consumers who claimed that the company was misleading consumers by labeling its Poland Spring water as “100% natural spring water” when it was actually sourced from groundwater.

    • Subway – In 2017, Subway was sued by two customers who claimed that the company’s “footlong” sandwiches were not actually a foot long.

    • Red Bull – In 2014, Red Bull was sued by consumers who claimed that the company’s advertising was misleading because it claimed that Red Bull could improve concentration and reaction time.

    • Kellogg’s – In 2016, Kellogg’s was sued for false advertising over its claims that its Kashi brand cereals were all-natural and GMO-free.

    • PepsiCo – In 2013, PepsiCo was sued for false advertising over its claims that its Naked Juice brand drinks were all-natural and healthy.

    • General Mills – In 2012, General Mills was sued for false advertising over its claims that its Nature Valley granola bars were all-natural.

    •  Seafood companies –  Several seafood companies have been sued for mislabeling their products. For example, in 2016, a New York seafood company was sued for mislabeling its products as “wild” when they were actually farm-raised.

 

Fake Rice Scandal in China
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Here are a few more shocking and controversial global incidences of food fraud:

 

Horsemeat scandal in Europe

 

In 2013, it was discovered that several European food companies had been selling beef products that contained horsemeat. The scandal led to widespread recalls and damaged consumer confidence in the food industry.

 

Melamine in baby formula in China

 

In 2008, it was discovered that several Chinese companies had added melamine, a toxic chemical, to baby formula to increase protein content. The scandal led to the deaths of several infants and widespread recalls of Chinese-made baby formula.

 

Vegetable oil adulteration in India

 

In 1998, it was discovered that several Indian companies had been adulterating vegetable oil with a toxic chemical called argemone oil. The adulterated oil led to widespread cases of epidemic dropsy, a condition that causes swelling and fluid buildup in the body.

 

Counterfeit alcohol in Russia

 

Counterfeit alcohol is a major problem in Russia, where it is estimated that up to 12% of all alcohol sold is counterfeit. The counterfeit alcohol is often made from industrial alcohol and can be dangerous or even deadly to consume.

 

Fake rice in China

 

In 2011, it was discovered that several Chinese companies were producing and selling fake rice made from a mixture of potatoes, sweet potatoes, and plastic. The fake rice reportedly looked and felt like real rice, but did not cook properly and had a strange odor when heated. The fake rice was reportedly sold in several countries, including India, Indonesia, and Vietnam.

The discovery of plastic rice caused widespread panic and led to calls for increased food safety regulations in China. The Chinese government launched an investigation into the incident and several people were arrested and charged with producing and selling fake rice.

 

What to Do As a Consumer to Prevent Food Fraud

 

Buying organic and locally can be a good way to prevent food fraud. Organic foods are grown without the use of synthetic pesticides and fertilizers, which can help ensure that the food is of high quality and free from harmful chemicals. 

Additionally, buying locally can help ensure that your food is fresh, as it has not been transported long distances. When you buy from local farmers, you can also ask them about their growing practices and get to know them, which can help you feel more confident in the quality of the food you are buying.

However, it’s important to note that even organic and locally sourced foods can be subject to food fraud. While the “organic” label can be a helpful indicator of food quality and safety, it is not a foolproof way to prevent food fraud.

Organic foods are grown without the use of synthetic pesticides and fertilizers, which can help ensure that the food is of high quality and free from harmful chemicals. 

Researching companies and their production practices is one important way to empower yourself as a consumer. Likewise, understanding the differences between marketing language and the real quality of a product (as stated in the ingredients section) is a must! 

In order to win over customers, many companies can legally use powerful language like “all-natural, “green,” and “healthy” without their products being anything but. This is very misleading to consumers, and you should definitely be wary of these marketing tactics.

Instead, go through all the ingredients and make sure you know what every ingredient means. Lastly, look for quality certifications that ensure strict quality measures are met to ensure that companies are truly practicing what they preach!

Going Organic to Mitigate Food Fraud
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Some examples of certifications and labels to look for include:

Non-GMO Project Verified: This label indicates that the food has been verified to be free from genetically modified organisms (GMOs).

Fair Trade Certified: This label indicates that the food has been produced and traded according to fair labor and environmental standards.

Certified Humane: This label indicates that the food has been produced using humane animal welfare practices.

Marine Stewardship Council: This label indicates that the seafood has been sustainably sourced and is not contributing to overfishing or other environmental problems.

USDA Organic: While not foolproof, the USDA Organic label indicates that the food has been produced and processed according to strict organic standards.

By looking for these additional certifications and labels, you can be more confident that the food you buy is of high quality and has been produced and processed according to strict standards. You can also learn more about food safety and the measures that many organizations take to prevent it by researching the following resources:

 

Final Thoughts

 

Inevitably, there are dire consequences of food fraud on the unsuspecting consumer, which are causing an epidemic of disease and nutritional deficiencies around the world.

If not empowered to buy consciously, consumers are also economically swindled and unknowingly help support companies that don’t care about them. The implications of food fraud are enormous, and we must hold ourselves and institutions erected to keep us safe accountable to ensure our food is free from impurities that can poison us over time.

Given that our world is highly globalized, it is our duty to create local relationships with small businesses that serve and care about their communities. We can do so by supporting them and keeping them alive, even if the cost of their products and services is higher than those subsidized by big coagulates like Walmart and Target.

By empowering the local movement, we also invest in ourselves and our holistic well-being. We are the change we are waiting for!

And if you’d like to learn how you can keep your body protected from chronic inflammation and with natural detoxification efforts, check out some of my comprehensive detoxification guides:

What is Detoxing and Does Body Detox Work?

Natural Healing: A Guide to Full Body Detox

My Favorite 3-Day Detox Protocol

About the Author

Anesa is the founder of and the chief integrative health practitioner at Red Grape Wisdom, with a mission to teach the public the truth about health and the principles of wellness that trace their roots back to our human origins and our connection to the cosmic and natural law. 

Anesa is the author of How to Detox Your Body Naturally and Safely, and her expertise lies in natural health diagnostics, holistic detoxification, and healing support. She uses many unique modalities to help others heal naturally and thrive such as naturopathy, medical astrology, iridology, and Eastern traditional herbal medicine.